"You can have anything you want if you just help enough other people get what they want!"
Zig Ziglar

So... what the heck do the other people want? As a manager, or leader, have you ever really been able to totally figure that out? About every employee? Have you ever been able to figure it out when it comes to those that you report to? If we could just understand what it is that makes the people in our lives tick, and help them get all of it they wanted... they would march through a brick wall for us! What if you could define what it is that you want in life... would that be of value?

Well... we can know for certain what motivates people. We can know for certain what it is they value in life. The "Personal Interest, Attitudes & Values" assessment measures the 6 things we know for certain motivate ourselves and others as well as how much they value each of the factors. What do you value... money and things, the discovery of information and truth, power & control, order and tradition, the arts and nature or is it a need to connect with people and their needs?

If we could know that about those around us and utilize the information to help them get what they want we could easily have anything we want!
Just imagine...

UTILITARIAN - The Utilitarian score shows a characteristic interest in money and what is useful. This means that an individual wants to have the security that money brings not only for themselves, but for their present and future family. A person with a high score is likely to have a high need to surpass others in wealth.

THEORETICAL - The primary drive with this value is the discovery of TRUTH. In pursuit of this value, an individual takes a "cognitive" attitude. Since the interests of the theoretical person are empirical, critical and rational, the person appears to be an intellectual. The chief aim in life is to order and systematize knowledge: knowledge for the sake of knowledge.

TRADITIONAL - The highest interest for this value may be called "unity," "order," or "tradition." Individuals with high scores in this value seek a system for living. This system can be found in such things as religion, conservatism or any authority that has defined rules, regulations and principles for living.

SOCIAL - Those who score very high in this value have an inherent love of people. The social person prizes other people and is, therefore, kind, sympathetic and unselfish. The social interest is selfless.

INDIVIDUALISTIC - The primary interest for this value is POWER, not necessarily politics. However, certain personalities in whom the desire for direct expression of this motive is uppermost; who wish, above all, for personal power, influence and renown.

AESTHETIC - A higher Aesthetic score indicates a relative interest in "form and harmony." Each experience is judged from the standpoint of grace, symmetry or fitness. Life may be regarded as a procession of events, and each is enjoyed for its own sake.